Soil sample collection and interpretation of results is the subject of many farmer meetings held in different villages of the country. Educating farmers in the appropriate manner of sample collection and interpreting the analysis reports goes a long way in empowering them and also enables dissemination of accurate technical information upto the grass root level.
Wide publicity to this kind of programmes is given through radio, newspapers and television.
Field days/Fertilizer days/Soil testing days:
These are normally organized on the fields of the farmers where demonstrations are conducted and during soil sample collection or fertilizer application. Subjects related to agriculture such as soil testing, balanced use of fertilizers, importance of RCF products and its benefits and methods of application,crop protection etc are discussed followed by question-answer session. Normally 50-70 farmers attend this kind of agricultural programs. Agricultural officers,scientists, government officers from village panchayat, panchayat samiti, Zilla parishad,Agriculture department,Agricultural universities participate and guide the farmers gathered in the programme. Printing of invitation card prior to the programme is done and distributed in the village and surrounding villages. arrangement of refreshment is made for participating farmers, banners, exhibition stalls are displayed at the venue. Crop and product literature is distributed to the farmers for reference while carrying out different operations in the field.
Micro Nutrient Analysis
In addition to the basic soil testing, micronutrient analysis is also becoming increasingly important, especially since many soils in India are found to be deficient in one or more of the micronutrients. Availability of micronutrients in the right proportion in the soil ensures higher productivity of farming.RCF’s Trombay laboratory is engaged in the analysis of micronutrients. This analysis is charged a nominal and concessional rate of Rs. 80/- per sample.
Dealers training programmes:
In addition to sharing knowledge with the farmers, the actual consumers of fertilizers, RCF also seeks to impart training to its dealer network.
RCF recognizes that the dealer is a very important part of the knowledge chain and it is the dealer to whom the farmer looks at for any advice on agriculture related problems.
RCF’s dealer network is widespread and local level training programmes about the various products of the Company, their appropriate use in conjunction with the other agro-inputs are regularly organized. The programmes also cover government policies, requirements for dealers under various legislations,etc. These training programmes act as forums to inform the dealer about future products and marketing alliances of the Company.
“Earn while you learn”
As a part of our social commitment RCF has designed a unique scheme called “Earn while you learn”. This allows the students to get an insight into working in organizations and a feel of corporate culture.
Under this scheme, students from B.Sc(Agri) courses are selected to undertake various promotional activities as part of their vocational training. Appropriate stipend is paid to them which helps them in supplement the family income to some extent.
The crop and fertilizer product demonstrations were organized on various crops like onion, wheat, vegetable crops and some flowering crops in the Nasik district. Eight blocks of Nasik district were covered while implementing this scheme with the help of agricultural students.
Complete know-how about the advanced practices recommended by the agricultural universities was provided to the farmers growing different crops in their fields.
Farm Field Schools:
The department of Agriculture has started implementing “Farm Field Schools” in Maharashtra by involving groups of 30 farmers with a group leader called Sanchalak who monitor the agricultural activities being carried out in the farm field schools.
RCF has participated in 15 Farm Field Schools in Jalna district. Cotton is main cash crop of the farmers in Vidarbha and Marathwada region and American ballworm is a major pests which damages the Cotton crop extensively and hence, the Integrated Pests Management in Cotton was a subject matter chosen for implementing the captioned concept. The demonstration of Sujala was organized in all the 15 farm field schools. Around 450 farmers were benefited from this scheme.
Rural sports are organized at village/block level jointly with the educational institutes and different sport organizations. This intends to encourage children from rural backgrounds to participate in sports which will ultimately lead to a healthy and prosperous society.
More than 200 such events have been held during last five years.
These are organized with the help of animal husbandry department of the state particularly in areas where appropriate veterinary facilities is not available for livestock of farmers.
Free medicines is distributed and complete health checkup of animals are conducted.
During last five years more than 250 such camps has been organized.
The Company also organizes medical camps in backward/tribal area of the state where adequate medical facilities are not available. These camps are organized with the help of state governments’ health department, Voluntary organizations, NGO’s, Lions and Rotary clubs etc. Medicines are distributed free of cost.
During last five years more than 75 such camps have been held.
Rain Water Harvesting:
Small and marginal farmers depending on rain water are the worst hit. RCF promoted the concept of Vanrai Bandhara and well recharging and launched a huge drive to disseminate this information to farmers. In addition, used empty bags of fertilizer required to construct the Vanrai Bandharas are supplied free of cost to villages through different government agencies.
Distribution of Mini kits:
During the krishi melas in backward and very low fertilizer consuming areas in primary markets, RCF’s products in small packing are distributed to the participating farmers for encouraging them to use right types of fertilizers. During last five years 70 numbers of such programmes have been organized.
Training to students:
Similar training is also imparted to NSS students from various colleges of Maharashtra.