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RCF Sheti Patrika

Sheti Patrika

tractorTransfer of Agricultural Technology

Transfer of Agriculture information in India faces tough challenge because of heterogeneity of farming population and variety of crops grown by them under varied agro-climatic variations.  This places heavy demand on agricultural extension services for transferring technical know- how specially to small and marginal farmers.  With the advent of new emerging agricultural technologies, there is a change in focus from increased production to increased efficiency.  The main challenge is to communicate, explain these scientific advancements to the farming community, extension and development workers in Rural areas, and most crucial to the opinion leaders of the agricultural and allied Industries.

Present planned extension services needs a strong media support to convey dispersed placed farming population.  Mass communication always concerns a large number of persons sparing ideas, information, thoughts, face to face as well as print and non print based communication, Radio, television and printed material are the powerful tools in multidimensional transfer of Agricultural Information for the benefit of farming community. 

Increase literacy of the community and wide spread reach of print media has created new opportunities for effective dissemination of information.

Significance of Print Media in Transfer of Technology:

Information technology has brought about significant improvement in printing technology and enhanced the power of print media. It is effective because it gives more time to think, organize ideas, choose the matter that the reader can understand easily.  The printed matter can be read whenever necessary, it can refresh the memory. 

The print media not only helps the farmers to get the farm information but it also re-orients the field staff engaged in agricultural research and extension.  It can also be preserved for a long time and referred whenever necessary.  he printed literature made available to the farming community is low cost and in some cases it is free of cost.  Thus it can reach the small and marginal farmers easily. 

Farm Magazines as a source of Information:

Today’s farm literature mainly includes news papers, farm magazines, books, bulletins, folders, leaflets, wall papers,  pamphlets etc.   In 1914 “Krishi Sudhar” and in 1918” Krishi” were published from Agra.  A few farm journals were also published by State Govts, after 1947.  Indian Council of Agriculture Research ventured upon publishing a farm monthly in Hindi the “Kheti” in May 1947.  Today ICAR is publishing number of journals for research workers and farmers.

Many renowned extension workers and experts reported that farm magazines and bulletins are important and they are the personal channels and are one of the top most source of farm information because it contains variety of farm information related to crop production technology like HYVs, Cultivation practices, water management, plant protection and post harvest techniques and season and crop conditions.  It also provides information about agro based industries, subsidiary occupation like cattle, sheep, goat, fishing, sericulture, food processing etc. 

Brief History of TSP:

Rashtriya Chemicals and Fertilizers (RCF) publishes a monthly farm magazine “Trombay Sheti Patrika (TSP) from the year 1967-68. This is a magazine disseminates the latest agricultural information to the farming community.  The distribution of TSP is in 356 blocks of 33 Districts of Maharashtra. 

As development is a continuous process the popularity and membership of TSP is also increasing at much faster rate.  Initially in the year 1967-68, the TSP circulation was 10,000.  During the period 1978 to 1987 the membership increased to 25000. During the period 1988 to 1992 its number increased to 50,000 and to 75,000 in 19995.  The increase in number of copies was also supported by increasing its technical content. During the period 1993 to 1995, the number of pages of TSP increased to 16 pages.  In 2000 the copies of TSP increased from 75000 to 110000.  Now the TSP has been completely revamped in both content and presentation.

To keep pace with its revamped image this complementary farm magazine is renamed as RCF SHETIPATRIKA.